Four principles of visual organization
- Proximity: All related items are placed in groups and each group has some physical distance between another groups. Easier for user to find what he/she is looking for.
- Alignment: Place related items along an imaginary line. Align items of equal importance and indent subordinate items.
- Consistency: Makes related items look the same. Consistency is one of the most powerful tools for making a website that is understandable and easy to navigate.
- Contrast: Make different items look differently. Contrast can draw attention to items and reinforce the content hierarchy by creating a visual hierarchy.
Content organization and visual organization go hand in hand an effective layout reinforces a site’s content organization and the result is easy navigation.
The results of visual organization are professional looking website that will inspire user’s confidence make it easier for your user to find what they want.